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Will PUMA Have To Switch Up Its Marketing Strategy After Virat Kohli's Exit; 7 In 10 Rural Consumers Now Engage With Online Media, As Per GroupM & Kantar Report; Suraja Kishore Exits BBDO India After 6-Year Stint As CEO; & More

Will PUMA Have To Switch Up Its Marketing Strategy After Virat Kohli's Exit; 7 In 10 Rural Consumers Now Engage With Online Media, As Per GroupM & Kantar Report; Suraja Kishore Exits BBDO India After 6-Year Stint As CEO; & More

Marketing Mind
April 17, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

Last week, Virat Kohli made headlines, not for a match-winning knock, but for walking away from his eight-year-long innings with PUMA. The cricketing icon has now joined homegrown sportswear brand Agilitas as an investor and brand ambassador, a venture founded by Abhishek Ganguly, former MD of PUMA India. Over the years, Kohli wasn’t just the face of PUMA, he was the vibe of the brand. From quirky interviews to viral social media moments, his presence was deeply woven into the brand’s storytelling. Now that he’s padded up for a new team, the big question is: Will PUMA have to rewrite its playbook? We asked the experts.

Next up in the mix is a compelling new report from GroupM and Kantar- the Rural Barometer Report 2025. This one takes a close look at how India’s rural consumers are adjusting their choices in response to ongoing economic pressures. One striking insight? Nearly 7 in 10 rural consumers are now tapping into online media, a significant 28% rise since 2022.

In a major development from the world of advertising, Suraja Kishore, CEO of BBDO India, has stepped down from his role after an impactful six-year stint at the helm. In his own words, he isn’t moving on but moving forward.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)