WPP Media’s Ashwin Padmanabhan On Key Forces Defining Advertising In 2026; Effie APAC Appoints Dheeraj Sinha As Head Of Jury For 2026 Awards; Goafest 2026 Set For May 20-22 In Goa

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Today’s edition brings together a mix of sharp industry perspectives and leadership movements. From conversations around how the future of advertising is likely to be shaped by smarter measurement and evolving intelligence, to a key leadership role being announced for a prestigious global effectiveness platform, and a major industry gathering gearing up to bring the ecosystem together once again- there’s plenty unfolding across the marketing and media landscape. Scroll down to read more.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

• Pocket FM Collaborates With OpenAI To Scale AI-Native Audio Content Creation

• Delhi HC Restrains Copying Of Manforce Brand Artwork & Taglines

•  i-Genie.ai Appoints Amit Adarkar As CEO, India

• Verve Media Wins Digital Mandate For Proticons

• Mastercard Elevates Anoop Jose To Director, Marketing Planning & Analysis, APAC

• Mayur Chandak Appointed VP - Head Of Marketing At Lighthouse Learning Group

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Learn more.