WPP Media’s Muralidhar Thyagarajan On AI Moving From Future To Deployment; Flam’s Karthik K Raman On Personalisation At Scale With AI; Anita Kotwani Becomes Zoo Media’s Senior Partner, Growth

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No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

Today’s edition brings together a sharp look at how AI is moving from buzzword to business reality, how brands are rethinking customer centricity in an increasingly data-rich world, and a leadership move that signals momentum within the agency ecosystem. As conversations shift from experimentation to execution, marketers are being pushed to rethink not just how they use AI, but how they build more meaningful, personalised and scalable brand experiences. Scroll down for more fresh insights.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: Navratna’s Raahat Raja When Amitabh Bachchan Rapped Relief Into Every Indian Headache

• Leo India Wins APAC Creative Agency Of The Year At Spikes Asia 2026

• Audi India Appoints Wondrlab As Brand Communication Partner

• CSK Urges Madras HC To Stop Sun TV From Blocking Licences For Jailer, Coolie Songs

• Indian Gen Z To Drive $1.3 Trillion In Spending By 2030: Redseer

• Karnataka Assembly Passes Bill To Regulate Hoardings

• Women Influence 70–85% Of Purchases, But Only 14% Brands Lead In Women-Centric Marketing

• Arun Pattabhiraman Steps Down As CMO At Sprinklr

• Cheil SWA Elevates Kumar Awanish To Group’s Chief Operating Officer

• Saket Sinha Joins Board Of Directors At Pathfinder International - India

• Joywin Fernandes Joins Danone India As Head of Media, Digital & E-commerce

• PropertyPistol Appoints Hemant Bajaj As CMO

• Hardik Jhaveri Joins Colgate-Palmolive As Senior Marketing Director For South ASEAN Hub

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