WPP Media’s Vinit Karnik Explains How IPL Became Advertising’s Platinum Standard; VDO.AI’s Akshay Chaturvedi On 2026 CTV Strategy; Bewakoof Co-Founder Prabhkiran Singh Steps Down After 14 Years

Greetings of the day!

Dear Reader

No need to scroll endlessly - we’ve done the legwork to bring you the juiciest brand moves and marketing mind-benders, all wrapped up in this edition of Scoop.

As the advertising landscape recalibrates, this edition brings together three defining shifts shaping media and marketing’s next phase- from WPP Media’s Vinit Karnik unpacking how the IPL has evolved from a gold standard into a platinum benchmark for advertisers, to VDO.AI’s Akshay Chaturvedi outlining the CTV strategies poised to win in 2026, and Prabhkiran Singh stepping down as Co-Founder of Bewakoof after 14 years, marking the end of a significant entrepreneurial chapter. Together, these stories spotlight scale, strategy, and leadership transitions redefining the business of brands. For more such fresh updates, scroll down.

Here’s your Scoop- fresh, flavourful, and packed with plenty more to discover!

Checkout: The Creative Cut: Hemant Shringy On Wondrlab’s Platform-First Martech Approach To Creativity

• Deepinder Goyal’s LAT Aerospace Acquires Robotics Startup Sharang Shakti

• Signpost India Wins Kolkata Streetscape OOH Rights

• Bayer Sues Johnson & Johnson Over Prostate Cancer Drug Death Risk Claim

• FTA Global Wins Digital Marketing Mandate For Apex Group

• Omnicom To Exit $2.5 Billion Non-Strategic Businesses In 12 Months: CEO John Wren

• Hrithik Roshan, PepsiCo Get Notice Over ‘Misleading’ Mountain Dew Ad

• Shailja Saraswati Varghese Launches Unstoppable Network As Founder

• Suresh Agarwal Appointed As MD & CEO Designate Of Mahindra-Manulife JV

• Metro Brands appoints Harshvardhan Chauhan as CMO

• Microsoft Elevates Asha Sharma To CEO Of Microsoft Gaming

• Pavanjit S Bedi Takes Charge As CMO – Foods At HUL

• PepsiCo Elevates Amit Kumar Nanchahal As Brand Communications Head – International Beverages

More on People Spotting

When it all clicks.

Why does business news feel like it’s written for people who already get it?

Morning Brew changes that.

It’s a free newsletter that breaks down what’s going on in business, finance, and tech — clearly, quickly, and with enough personality to keep things interesting. The result? You don’t just skim headlines. You actually understand what’s going on.

Try it yourself and join over 4 million professionals reading daily.

Check it out