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  • ZEE5’s Shresth Gupta On 40% Viewership Coming From Tier-2 & 3 Markets; McCoy Mart’s Mayur Arora On Aligning Product Development With Marketing Needs; & More

ZEE5’s Shresth Gupta On 40% Viewership Coming From Tier-2 & 3 Markets; McCoy Mart’s Mayur Arora On Aligning Product Development With Marketing Needs; & More

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Marketing Mind
January 07, 2025

Greetings of the day!

Dear Reader

Welcome to another edition of 'Scoop', your bi-weekly dose of news from Marketing Mind!

2024 has been a game-changing year for India’s OTT landscape, with shifts in viewer preferences, a surge in regional content, and the growing appeal of family-friendly storytelling taking center stage. In an exclusive chat, Shresth Gupta, VP of Marketing at ZEE5, shared insights into these trends and much more- dive into the story to know more!

Furthermore, we also have updates coming in from HUL which is now eyeing to acquire Minimalist for Rs 3000 crore, Akasa Air elevating its old hand Belson Coutinho to Chief Operating Officer role, IT Ministry releasing Data Protection draft rules and inviting comments from stakeholders, LS Digital launching Research As A Service (RaaS), etc.

To know it all, here’s our ‘Scoop’ of news, hot off the press & curated especially for you! Happy reading :)

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Stay Tuned As We Bring You More Scoop(s) Every Tuesday & Thursday!

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