SCOOP by Marketing Mind

SCOOP by Marketing Mind

Stay updated on the ever-evolving landscape of marketing with our weekly insights, providing you with the latest trends and developments in the advertising industry.

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Your Ads Might Be Wasting Money - Because of One Thing You Forgot

Your Ads Might Be Wasting Money - Because of One Thing You Forgot

Marketing Mind
Marketing Mind
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Inside NBA’s India Strategy With Rajah Chaudhry; Brand Play At Rath Yatra 2025; Shamsuddin Jasani, Aatsi Desai Jasani & Gopa Menon Launch ‘Theblurr’

Inside NBA’s India Strategy With Rajah Chaudhry; Brand Play At Rath Yatra 2025; Shamsuddin Jasani, Aatsi Desai Jasani & Gopa Menon Launch ‘Theblurr’

Marketing Mind
Marketing Mind
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Creators, Briefs & Big Questions Around YouTube’s Open Call; Junaid Shaikh On Location-Based Marketing’s Rise; Fortnightly Social Media Roundup You Shouldn’t Miss

Creators, Briefs & Big Questions Around YouTube’s Open Call; Junaid Shaikh On Location-Based Marketing’s Rise; Fortnightly Social Media Roundup You Shouldn’t Miss

Marketing Mind
Marketing Mind
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Can Brands Find Their Voice On WhatsApp As Ads Arrive; Sanjog Gupta On How JioStar Made IPL 2025 The Most Monetised Edition Yet; Panchayat 4's Marketing Takes Center Stage

Can Brands Find Their Voice On WhatsApp As Ads Arrive; Sanjog Gupta On How JioStar Made IPL 2025 The Most Monetised Edition Yet; Panchayat 4's Marketing Takes Center Stage

Marketing Mind
Marketing Mind
Home Credit India's Ashish Tiwari On Marketing To The Next Billion Users; Frodoh's Russhabh Thakkar On CTV & Data-Led Brand Strategy; India Ends Cannes Lions 2025 With 32 Metals

Home Credit India's Ashish Tiwari On Marketing To The Next Billion Users; Frodoh's Russhabh Thakkar On CTV & Data-Led Brand Strategy; India Ends Cannes Lions 2025 With 32 Metals

Marketing Mind
Marketing Mind
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NOFILTR.GROUP’s Hitarth Dadia Pushes For Real Impact Over Vanity Metrics; India Shines With 1 Grand Prix & 4 Gold At Cannes Lions On Day 3; Network18 Launches Creator18

NOFILTR.GROUP’s Hitarth Dadia Pushes For Real Impact Over Vanity Metrics; India Shines With 1 Grand Prix & 4 Gold At Cannes Lions On Day 3; Network18 Launches Creator18

Marketing Mind
Marketing Mind
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This Pride, Are Brands Ditching Tokenism or Just Disappearing; MediBuddy's Manu Sankar On The Art Of Contextuality In Marketing; FCB India & Havas Win 1 Gold Each On Day 1 Of Cannes Lions 2025

This Pride, Are Brands Ditching Tokenism or Just Disappearing; MediBuddy's Manu Sankar On The Art Of Contextuality In Marketing; FCB India & Havas Win 1 Gold Each On Day 1 Of Cannes Lions 2025

Marketing Mind
Marketing Mind
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Hemant Arora On How Truecaller Is Reimagining Brand Connect; IPL 18 Ad Volumes Up 10.5%; Ramsai Panchapakesan Elevated To President- Investments & Partnerships At Havas Media India

Hemant Arora On How Truecaller Is Reimagining Brand Connect; IPL 18 Ad Volumes Up 10.5%; Ramsai Panchapakesan Elevated To President- Investments & Partnerships At Havas Media India

Marketing Mind
Marketing Mind
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Why Times OOH Believes Listening To Brands Is Its Strongest Tech Investment; Vaishal Dalal On How AI Is Transforming Measurement Of Advertising In India; Mark Read To Retire As WPP CEO In Dec 2025

Why Times OOH Believes Listening To Brands Is Its Strongest Tech Investment; Vaishal Dalal On How AI Is Transforming Measurement Of Advertising In India; Mark Read To Retire As WPP CEO In Dec 2025

Marketing Mind
Marketing Mind
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How IPL 2025 Raised Advertising Game; RCB’s Maiden IPL Title Sparks Brand Festivities; CCI Approves Omnicom’s $13 Billion Acquisition Of IPG; & More

How IPL 2025 Raised Advertising Game; RCB’s Maiden IPL Title Sparks Brand Festivities; CCI Approves Omnicom’s $13 Billion Acquisition Of IPG; & More

Marketing Mind
Marketing Mind
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Shubhranshu Singh On AI Wave Marketers Can’t Afford To Miss; BigCity Promotions' Vikas Shah On Rethinking Child-Centric Marketing; FCB India Makes It To Titanium Lions Shortlist

Shubhranshu Singh On AI Wave Marketers Can’t Afford To Miss; BigCity Promotions' Vikas Shah On Rethinking Child-Centric Marketing; FCB India Makes It To Titanium Lions Shortlist

Marketing Mind
Marketing Mind
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PGI's Sujala Martis On IPL Fandom Evolving Beyond Viewership To Engagement; GroupM Rebrands To WPP Media; ASCI Flags Offshore Betting & Realty As Top Violating Sectors In Its Latest Report; & More

PGI's Sujala Martis On IPL Fandom Evolving Beyond Viewership To Engagement; GroupM Rebrands To WPP Media; ASCI Flags Offshore Betting & Realty As Top Violating Sectors In Its Latest Report; & More

Marketing Mind
Marketing Mind
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